Stockholm design studio Halleroid designs a new boutique in Paris for a French bag and luggage imprint led by the studio's design lead Ruxandra Halleröd. The boutique is made up of two rooms that celebrate the brand's French heritage with elements that draw Japanese and Scandinavian design as well -- better known as Japandi. The first room is influenced by a traditional French marketplace with its display furniture and rustic design.
Halleröd speaks to Dezeen, noting that "It reminds us of L/Uniform's use of French canvas on its more functional bags, but on a bigger scale. We used a Shaker-inspired approach where bags are hung from hooks. There's an association with everyday market life because some of these bags are specifically made for bringing to the market."
Culturally Influenced Parisian Boutiques
Halleroid Designs the New L/Uniform Boutique in Paris
Trend Themes
1. Cultural Fusion Boutique Design - Designing boutiques that blend the cultural influences of the brand in the store design presents opportunities for designers to create unique, memorable and eye-catching environments for shoppers.
2. Japandi Design Aesthetics - Incorporating Japandi design aesthetic elements in boutique design presents opportunities to mix and contrast restrained Japanese minimalism and rustic Scandinavian chic to convey a refined simplicity that carries a sense of calmness and purity.
3. Functional Merchandise Display - Adopting functional merchandising techniques like displaying bags on hooks presents opportunities to add more value and functionality to the design of retail spaces while improving and modernizing the in-store shopping experience.
Industry Implications
1. Retail Industry - Retailers can capitalize on the trend of multicultural boutique design by incorporating aspects of the brand heritage in the store design to create a unique and memorable shopping experience.
2. Interior Design Industry - Interior designers can capitalize on the Japandi design aesthetic to create a modern, minimalist and chic environment that is soothing and generates a feeling of tranquility.
3. Product Display and Merchandising Industry - Product display and merchandising companies can leverage the trend of functional merchandise displays to design and develop modern displays that integrate visual appeal, aesthetics, and functionality.