This spring, a new and improved version of the Lulla doll is being introduced to soothe young ones to sleep. The original Lulla doll gained popularity for its ability to playback a real-life recording of the breathing and a heartbeat from a human caregiver. The next-gen version of this sleep aid is being launched with an extended play range—up to 12 hours instead of the original eight—adjustable volume controls, higher sound quality and a durable design that's safe for machine washing.
The doll, which was originally designed to comfort a premature baby in isolation, also includes straps, as it is not always advisable to leave loose items in a crib with a newborn. The comforting Lulla doll also boasts scent-absorbing fabric to share the scent of a loved one, and three new styles: Coral, Sky and Lilac.
Next-Gen Sleep Dolls
Lulla Dolls are Comforting Sleep Aids for Babies and Pre-Schoolers
Trend Themes
1. Extended Play Sleep Dolls - The next-gen Lulla doll has an extended play range of up to 12 hours, presenting an opportunity for companies to explore longer-lasting sleep aids for children.
2. Adjustable Volume Sleep Aids - The adjustable volume controls of the new Lulla doll present an opportunity for companies to create customizable, user-friendly sleep aids for children.
3. Machine-washable Sleep Aids - The durable design of the new Lulla doll that is safe for machine washing provides an opportunity for companies to develop equally practical sleep aids for children.
Industry Implications
1. Baby Products - The Lulla doll is a sleep aid product targeted at babies and preschoolers, suggesting an opportunity for baby product companies to explore innovative sleep aid solutions.
2. Medical Devices - The original Lulla doll was designed to comfort a premature baby in isolation, presenting an opportunity for medical device companies to create innovative, comforting solutions for hospitalized infants.
3. Textiles - The scent-absorbing fabric of the Lulla doll presents an opportunity for textile companies to develop innovative solutions to help children feel comforted and secure.