Indie filmmaker Ludovic Houplain (H5) plans to release ‘Logorama’ as a book to follow up on his 2009 award-winning film ‘Logorama.' With the hundreds of pages of research, notes and facts he was left with from his filming days, Ludovic Houplain plans to feature ‘Logobook’ as an alphabetical, organized and super detailed portfolio compilation of his research on how logos came to be such a recognized and integrated part of global lifestyle.
Logobook’s creation is credited to the years of research on how society’s corporate products, logos and trademarks have hyper-saturated consumer culture. Logobook plans to be all that work jammed into a coffee table version with bright colored images of brand and product logos organized in an infographic format for an easy flip-through understanding of consumer culture. The 800 pages will remind us by the sure weight of the book that society is literally overflowing with corporate logos.
Hyper-Branded Books
The Famous Ludovic Houplain Film ‘Logorama’ Finally Becomes a Book
Trend Themes
1. Hyper-saturated Consumer Culture - The proliferation of corporate logos and trademarks in consumer culture presents opportunities for disruptive innovation in advertising and branding strategies.
2. Infographic Format - The use of infographics to represent and analyze brand and product logos offers potential for disruptive innovation in data visualization and storytelling.
3. Coffee Table Books - The popularity of coffee table books featuring niche topics like logos provides an avenue for disruptive innovation in publishing and print media.
Industry Implications
1. Advertising - The hyper-saturation of corporate logos in consumer culture calls for disruptive innovation in advertising strategies to cut through the noise and capture attention.
2. Graphic Design - The demand for infographic-style representations of brand logos presents an opportunity for disruptive innovation in graphic design and information visualization.
3. Publishing - The growing popularity of unique coffee table books like Logobook indicates an opportunity for disruptive innovation in niche publishing and print media.