Lucille’s Smokehouse Bar-B-Que, a California-based restaurant chain, has now expanded its offerings with the inclusion of a hidden Chicken Shack, which is located inside of its locations throughout California, Las Vegas, and in Tempe, Arizona.
Consumers can order from the new Chicken Shack menu by scanning a QR code, which they can find on the restaurant's posters, or at their dining table. Once scanned, the QR code will bring up the Chicken Shack's "secret menu," spotlighting an array of delectable fried chicken dishes. This includes everything from fried chicken sandwiches and meals, to jalapeno cornbread and deep-fried brownies.
Lucille’s Smokehouse Bar-B-Que Director of Marketing Joan Hansen spoke to the new addition, stating "Comfort foods like fried chicken and barbecue are especially satisfying during this challenging time, and our new Chicken Shack menu delivers that comfort feeling with flavor and fun in our secret menu."
In-Restaurant Chicken Shacks
Lucille’s Smokehouse Bar-B-Que Now Includes Another Hidden Restaurant
Trend Themes
1. Hidden Menus - Creating hidden menus within existing establishments can attract customers and provide a sense of exclusivity.
2. QR Code Ordering - Implementing QR codes for ordering allows for a contactless and efficient dining experience.
3. Comfort Food Revival - The resurgence of comfort food presents opportunities for restaurants to innovate and offer unique twists on classic dishes.
Industry Implications
1. Restaurant - Restaurants can leverage hidden menus and QR code ordering to enhance the customer experience and stand out in a competitive market.
2. Hospitality - Hotels and resorts can incorporate hidden menus and QR code ordering to provide guests with unique culinary offerings during their stay.
3. Food Delivery - Food delivery platforms can partner with restaurants offering hidden menus to provide exclusive dining experiences directly to customers' homes.