Lucha Little, an aspiring hip-hop artist, dropped a new music video that celebrates pizza ahead of National Pizza Week. The upbeat video for Lucha Little's new track, called "I Want Pizza," includes a catchy chorus sung by dancing pizza makers and delivery drivers.
The hip-hop artist takes his costume inspiration from Lucha Libre wrestling. To celebrate one of the world's most popular foods, the artist created a happy-vibe video featuring the process that goes into pizza deliveries. The video begins with the pizza-making process and includes flash-forward clips of the pizza delivered to a happy customer whose girlfriend is pining for a tasty meal. The video features Chef Pabbie and promotes anti-diet culture to encourage people to eat delicious food without guilt.
Pizza-Themed Music Videos
Aspiring Hip-Hop Artist Lucha Little Dropped the 'I Want Pizza' Song
Trend Themes
1. Pizza-themed Music Videos - The rise of pizza-themed music videos by aspiring hip-hop artists, which presents an opportunity for pizza chains to collaborate with popular culture media for promoting their products.
2. Celebration of Comfort Food - The increasing trend of using humorous content to promote food as a source of happiness and comfort, which creates opportunities for food chains to shift from traditional advertising to innovative methods of promoting food items.
3. Anti-diet Culture Promotion - The trend of promoting anti-diet culture and encouraging people to enjoy delicious food without guilt, presents opportunities for diet food brands to create products that disrupt the traditional concept of dieting and introduce healthy and delicious food alternatives.
Industry Implications
1. Pizza Chains - Pizza chains could collaborate with aspiring hip-hop artists to create new pizza-themed music videos that promote their brand and products to targeted customer segments.
2. Food and Beverages - Food and beverage companies could use new advertising strategies that promote food as a source of happiness and comfort, which could potentially attract a wider audience and generate more revenue.
3. Diet Food Brands - Diet food brands could leverage opportunities arising from the trend of promoting anti-diet culture to develop healthy alternatives to traditional diet foods and create a new market of customers looking for delicious and healthy options.