Operating out of San Francisco's Marina district since 1929, Lucca Delicatessen recently overhauled their image with a rustic rebranding. Given the solid reputation between the longstanding deli and its local clientele, Lucca Delicatessen needed to create a brand that would help the product resonate with those unfamiliar with the business. The packaging includes take out options as well as solutions for the deli's CPG range.
In order to create such a brand, Lucca Delicatessen tapped independent graphic designer Frida Thomsen, who created a visually stimulating packaging range that married traditional Italian themes with that of contemporary design motifs. In addition to referencing their Italian heritage, Lucca Delicatessen's design scheme also references the shop's proximity to the Pacific Ocean and the context of San Francisco's Marina.
Rustic Delicatessen Branding
Lucca Delicatessen Has Been Operating in San Francisco Since 1929
Trend Themes
1. Rustic Branding - The trend of using traditional design motifs paired with contemporary elements creates an opportunity for graphic designers and branding agencies to engage with businesses looking to refresh their image.
2. CPG Packaging - The trend of creating visually stimulating packaging for take out and CPG products creates an opportunity for packaging and design companies to collaborate with businesses in the food industry.
3. Local Heritage Theme - The trend of referencing a local area's heritage and context in branding creates an opportunity for businesses to connect with their community and create a stronger brand identity.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from collaborating with designers and packaging companies to create visually appealing and efficient packaging for take out and CPG products.
2. Graphic Design - The use of traditional design motifs paired with contemporary elements creates an opportunity for graphic designers to craft unique and visually striking branding for businesses.
3. Branding and Marketing - The trend of referencing a local area's heritage and context in branding creates opportunities for branding and marketing agencies to help businesses strengthen their brand identity and connect with their community.