Food brand Litehouse is answering consumer demand for health and wellness in the readymade foot category with its lower-calorie creamy dressings. The company's product range utilizes non-fat yogurt as the base. In comparison to traditional dressing options on the market, Litehouse's offerings are only 40 calories per servings.
The lower-calorie creamy dressing line-up includes four classic flavors. Consumers can opt for Creamy Ranch, Tzatziki Ranch, Classic Caesar, and Avocado Cilantro. The health-focused formulas are also gluten-free and free from artificial colors, flavors, and preservatives.
Litehouse also markets its high-quality products in immersive ways. Recently, the brand launched the 'Salad Summer School' curriculum—a weekly cooking classes event that encourages individuals to make wellness-informed choices. The first class shared a Pear and Arugula Orzo Salad recipe with individuals.
Lower-Calorie Creamy Dressings
Litehouse's Dressings are Made with Non-Fat Yogurt
Trend Themes
1. Health and Wellness in Food - Litehouse's lower-calorie creamy dressings tap into the growing consumer demand for healthier options in the ready-made food category.
2. Utilizing Non-fat Yogurt - Litehouse's use of non-fat yogurt as the base for their creamy dressings showcases the trend of alternative ingredients in traditional food products.
3. Immersive Marketing Experiences - Litehouse's 'Salad Summer School' curriculum highlights the trend of brands creating unique and interactive experiences to engage customers and promote their products.
Industry Implications
1. Food and Beverage - The lower-calorie creamy dressings cater to health-conscious consumers and present an opportunity for innovation in the food and beverage industry.
2. Healthy Ingredients - The use of non-fat yogurt as a base in dressings opens up opportunities for ingredient suppliers to create and market healthier alternatives in the food industry.
3. Online Cooking Classes - The 'Salad Summer School' curriculum demonstrates the potential for growth and innovation in the online education and culinary industries.