The Love, Your Mind campaign is led by the Ad Council and Huntsman Mental Health Institute. The initiative features 11 professional sports leagues and organizations. It aims to promote mental health awareness through a series of public service advertisements titled 'The Rituals We Share.' These PSAs feature star athletes sharing personal mental health rituals, encouraging fans nationwide to prioritize their emotional well-being.
At its core, the Love, Your Mind campaign seeks to normalize discussions around mental health during Mental Health Awareness Month and beyond. By leveraging the influence of sports icons like Lexie Brown, Chase Elliott, and Madison Keys, the initiative has the potential to resonate deeply with sports enthusiasts and the broader community. The PSAs will be disseminated across TV and digital media platforms through donated media placements, bolstered by ongoing support from participating sports leagues throughout 2024.