The Love Your Hair Collection by Dove was specifically created to cater to the needs of six unique hair types and help people with short, curly, wavy, long, silver or color-treated hair nourish their hair (and scalp) with skincare-inspired ingredients.
Dove has played a pivotal role in promoting hair positivity and encouraging people to celebrate their natural hair texture. Through its campaigns and products, the brand has helped to break down unrealistic beauty standards and promote inclusivity, diversity and self-love. "As women are too often encouraged to change their hair to fit societal standards, our goal with the Love Your Hair collection was to launch a range of expert products that enable every woman to 'celebrate the hair that makes you, you,'" says Global Vice President, Dove Hair, Bérengère Loubatier.
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Trend Themes
1. Skincare-inspired Haircare - Dove's Love Your Hair Collection shows an opportunity for personal care brands to use skincare ingredients for haircare products.
2. Hair Positivity - Dove's Love Your Hair Collection highlights a trend towards promoting and celebrating natural hair types.
3. Personalized Haircare - Dove's Love Your Hair Collection addresses the need for haircare products that cater to specific hair types and profiles.
Industry Implications
1. Personal Care - The personal care industry can benefit from including skincare ingredients in their haircare products.
2. Beauty - The beauty industry can continue to promote and support hair positivity and inclusivity in advertising and products.
3. Technology - The technology industry can explore how personalized haircare products, such as those in Dove's Love Your Hair Collection, can be created using AI and machine learning.