Two dummies pretending to have sex on the streets were staged as part of a guerrilla campaign titled, "Make love not Awards.’ They were placed around Germany’s capital to make a statement to guests of the Art Directors Club-Award Show in Berlin on April 25, 2009.
The aim of the creative agency, future:headz was to take all the focus on away from awards in the advertising world, and put it on creativity instead.
The future:headz agency is known for creating unconventional communication such as guerrilla marketing and ambient media.
Faking PDA
Dolls Encourage Advertisers to “Make Love Not Awards”
Trend Themes
1. Guerrilla Marketing - Opportunity for businesses to create unconventional communication strategies and stand out from the competition.
2. Creative Advertising - Focus on creativity as a key element in advertising campaigns instead of merely chasing awards.
3. Ambient Media - Innovative ways of reaching consumers through non-traditional advertising spaces and mediums.
Industry Implications
1. Advertising - Disruption opportunities in the advertising industry by shifting the focus towards creativity and unique communication approaches.
2. Marketing Agencies - Potential for marketing agencies to specialize in guerrilla marketing and offer unconventional advertising solutions to clients.
3. Event Planning - Event planners can explore the concept of incorporating guerrilla marketing and ambient media in award shows, conferences, and other events.