To celebrate Pride this month, Sephora Collection launched the limited-edition #LASHSTORIES fake eyelashes. Sephora Collection was launched by the mega-beauty retailer to give consumers high-quality samples based on the brand's expertise.
Its new lashes are cruelty-free and the packaging features rainbow colors and hands shaping a heart. The slogan of the campaign is "Love is Love." The luscious lashes give wearers dramatic volume to create a "wow" factor. The lashes are made to be worn in conjunction with Sephora Collection's limited-edition #LIPSTORIES Pride, which features a red metallic finish. The pride-honoring collection is the perfect way to celebrate Pride and beyond.
For the month of June 2019, Sephora is donating $1 from each sale of its #LASHTORIES and #LIPSTORIES to support LGBTQ organizations.
Inclusive Fake Lashes
Sephora Launched '#LASHSTORIES Love is Love' for Pride Month
Trend Themes
1. Inclusive Beauty - Beauty brands are creating products for marginalized communities, creating a more inclusive industry.
2. LGBTQ+ Support - Brands are showing support for the LGBTQ+ community by donating a portion of sales to relevant organizations.
3. Values-driven Marketing - Brands are prioritizing values-driven marketing campaigns that align with the beliefs of consumers.
Industry Implications
1. Beauty - The beauty industry has a great opportunity to create inclusive products and support marginalized communities.
2. Fashion - Fashion brands can expand their inclusivity efforts by creating products for the LGBTQ+ community with values-driven marketing campaigns.
3. Marketing - Marketing companies can explore values-driven marketing campaigns and helping clients implement them in order to create more authentic and relevant messaging.