Croxsons’ new glass packaging for Eden Mill brand Love Gin is designed with sustainability in mind.
Replacing the gin's existing ceramic bottle with a glass alternative, the glass packaging brand worked with distillery Eden Mill to address past consumer feedback surrounding weight and bulkiness. Creating a more lightweight version of the ceramic bottle, the final result also boasts a lower overall carbon footprint. This is achieved thanks to 18% less glass being used during production.
"By being 100% carbon efficient, we aim to be the first carbon neutral distillery by 2022, so from a sustainability perspective, moving to glass is the right strategy for the business," said Eden Mill co-founder Tony Kelly about the decision to switch to a lighter and more eco-friendly packaging options.
Carbon-Efficient Gin Packaging
Croxsons’ Glass Packaging for Eden Mill's Love Gin is Eco-Friendly
Trend Themes
1. Sustainable Packaging - Opportunity for brands to adopt eco-friendly packaging options to reduce carbon footprint.
2. Lightweight Packaging - Creating lighter versions of existing packaging materials to address consumer feedback on weight and bulkiness.
3. Carbon Neutral Distilleries - Distilleries aiming to achieve carbon neutrality by implementing carbon-efficient practices in their production processes.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage brands to explore sustainable packaging solutions for their products.
2. Glass Packaging - Potential for glass packaging manufacturers to develop lightweight alternatives to traditional packaging materials.
3. Distilleries - Distilleries can embrace carbon-efficient practices and eco-friendly packaging to align with sustainability goals.