The limited-edition Pride Capsule Collection created by NEOCOCO, in partnership with 7 For All Mankind and the International Rescue Committee (IRC), offers hand-embroidered pieces that are available exclusively on 7forallmankind.com. With each purchase from the "Love For All Kinds" capsule collection, 7 For All Mankind will donate $20 to the IRC. The collection features a cashmere tee, denim shorts, jeans, and tank tops, all adorned with NEOCOCO's intricate embroidery.
What makes NEOCOCO unique is its commitment to creating fair job opportunities for displaced women through the art of hand embroidery and handicrafts. By providing skill training and employment opportunities to the brand's team of women artisans, including refugees from countries such as Iran, Iraq, Syria, Uganda, Guatemala, El Salvador, and Afghanistan, NEOCOCO empowers these individuals while preserving the cultural heritage of hand embroidery.
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Trend Themes
1. Pride-themed Apparel - Disruptive innovation opportunity: Explore the market demand for unique and inclusive pride-themed apparel collections.
2. Fair Job Opportunities - Disruptive innovation opportunity: Develop initiatives to provide fair job opportunities for displaced women through artistic craftsmanship.
3. Hand Embroidery Resurgence - Disruptive innovation opportunity: Tap into the growing interest in hand embroidery by incorporating intricate designs into fashion collections.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Create partnerships with social impact brands to offer exclusive apparel collections that support charitable causes.
2. Social Impact - Disruptive innovation opportunity: Establish programs that provide skill training and employment opportunities for displaced women, benefiting both individuals and society.
3. Craftsmanship - Disruptive innovation opportunity: Revive traditional crafts like hand embroidery and integrate them into contemporary fashion, appealing to a niche audience.