Surrounded by macarons and cupcakes, the purses featured in the Lovcat Paris Spring 2014 ad campaign are made to look equally delicious. Women will be able to satisfy their handbag cravings with a choice of pretty pastel-hued options that range in animal print clutches, chic saddlebags and more. Granted, the South Korean accessory brand offers more than bags.
The delicate jewelry featured in the Lovcat Paris Spring 2014 ad campaign are complemented by a feminine wardrobe rife with crystals and lace. It stars French-Canadian top model Anais Pouliot, who fully embraces her inner elegant lady for the photoshoot, which is quite a departure from her recent Victoria’s Secret bridal lingerie lookbook.
The Lovcat Paris Spring 2014 ad campaign is bright and refreshing, just like the season it is made for.
Tea Time-Inspired Handbag Ads
The Lovcat Paris Spring 2014 Campaign Stars Model Anais Pouliot
Trend Themes
1. Delicate Jewelry - Disruptive innovation opportunity: Develop technologically advanced jewelry designs with embedded smart features.
2. Animal Print Clutches - Disruptive innovation opportunity: Create eco-friendly and sustainable animal print alternatives using innovative materials.
3. Crystal and Lace Fashion - Disruptive innovation opportunity: Integrate sustainable and biodegradable fabrics into crystal and lace fashion designs.
Industry Implications
1. Handbag Manufacturing - Disruptive innovation opportunity: Apply advanced manufacturing processes, such as 3D printing, to produce customizable and sustainable handbags.
2. Jewelry Design - Disruptive innovation opportunity: Combine traditional jewelry craftsmanship with AI algorithms to create personalized and interactive jewelry experiences.
3. Fashion Apparel - Disruptive innovation opportunity: Incorporate sustainable and renewable materials into the production of crystal and lace fashion apparel.