Casper and Target are now teaming up for a partnership that will help consumers get their hands on exclusive lounge furnishings from the mattress brand. This includes the ultra-thin portable Casper Layer mattress topper and the Casper Lounger, which sits directly on the floor and unfolds to support a comfortable reclining position.
The nine-piece collection of Casper products will be arriving at Target just in time for students to start thinking about investing in affordable new furnishings for the start of a new school season.
As part of its exclusive collaboration with Target, Casper will also be selling the Casper Mattress, Casper Pillow and Casper Sheets through the discount retailer. Typically, these products are only available for order online through Casper's site.
Mattress Brand Loungers
Casper is Releasing Exclusive Lounge Furnishings Through Target
Trend Themes
1. Exclusive Lounge Furnishings - Disruptive innovation opportunity: Expanding partnerships between mattress brands and retailers to offer exclusive lounge furnishings that cater to the needs of consumers.
2. Affordable School Furnishings - Disruptive innovation opportunity: Developing affordable and convenient furnishings specifically targeted towards students preparing for the new school season.
3. Online-to-offline Retail Collaboration - Disruptive innovation opportunity: Forming collaborations between online mattress brands and discount retailers to expand their reach and offer in-store purchasing options for consumers.
Industry Implications
1. Furniture - Disruptive innovation opportunity: Introducing new lounge furnishings that offer unique features and portability to enhance the overall customer experience.
2. Education - Disruptive innovation opportunity: Providing affordable and stylish school furnishings that cater to the needs of students and enhance their learning environment.
3. Retail - Disruptive innovation opportunity: Exploring partnerships between online mattress brands and offline retailers to create exclusive product lines and reach a wider customer base.