The Louis Vuitton Spring/Summer 2016 womenswear campaign is unlike most couture campaigns that feature women's clothing. Staring celebrity offspring Jaden Smith, this vibrant editorial features a theme of gender fluidity.
Rapper, actor and young philosopher Jaden Smith is known for oscillating between both men's and womenswear, this makes him the most sensible choice for the gender fluid Louis Vuitton campaign. Captured in various images, Smith is seen posing among female models Jean Campbell, Rianne Von Rompaey and Sarah Brannon. While the young women are captured in skirts and dresses from the Louis Vuitton Spring/Summer 2016 collection, Jaden also strikes a pose in a moto jacket and metal-laden skirt.
Shot by photographer Bruce Weber, this campaign adds to the growing gender neutral movement in the fashion industry.
Gender Fluid Couture Campaigns
The Louis Vuitton Spring/Summer Campaign Lacks Gender Barriers
Trend Themes
1. Gender Fluid Fashion - A trend where fashion brands break down traditional gender barriers and feature clothing that can be worn by individuals of any gender.
2. Celebrity Endorsements - A trend where brands collaborate with well-known celebrities to promote their products, creating a sense of authenticity and relatability.
3. Gender Neutral Movement - A trend within the fashion industry that embraces a non-binary concept of gender, encouraging inclusivity and diversity.
Industry Implications
1. Fashion - The industry that produces and sells clothing, accessories, and footwear.
2. Photography - The art, process, or practice of creating and capturing images using a camera.
3. Advertising - The industry that promotes products or services through various media channels to reach a target audience.