When it comes to calling attention to itself, this Louis Vuitton pop-up in New York City's Lower East Side does it right. The temporary store is home to the Virgil Abloh-designed Fall/Winter 2019 offerings for men. However, what is most noteworthy is the method of delivery.
The Louis Vuitton pop-up is entirely doused in a neon green colorway. From the exterior of the store where a subtle contrast is reached through the incorporation of orange pluses and an orange LV monogram to the interior of the shop which features mannequins and decor that are fully assimilated into the color, the products from the Fall/Winter 2019 collection effortlessly stand out to guests.
The neon-colored Louis Vuitton pop-up will open its doors to the public starting July 12th and it will run until July 21st.
Photo Credits: Brad Dickson/ Louis Vuitton
Neon Green Fashion Pop-Ups
The Louis Vuitton Pop-Up in New York City is Attention-Grabbing
Trend Themes
1. Neon Fashion Pop-ups - There is an opportunity for fashion brands to explore the use of bright and attention-grabbing colors to showcase their products.
2. Temporary Retail Spaces - Temporary retail spaces are a growing trend, providing brands with the flexibility to create unique and interactive shopping experiences for consumers.
3. Limited-time Offerings - Offering limited-time product offerings can create urgency and exclusivity for customers, driving sales and brand loyalty.
Industry Implications
1. Fashion - Fashion brands can use bright colors and temporary retail spaces to create immersive and unique shopping experiences for customers.
2. Retail - Retailers can benefit from the use of limited-time product offerings, creating urgency and driving sales.
3. Marketing - The use of bright and attention-grabbing colors can be an effective marketing tactic for brands looking to stand out in a crowded marketplace.