Brazil-based esports organization LOUD has debuted its own Web3 fan engagement platform called the LOUD Club. The platform will offer over R$1m of prizes and benefits for its users, including digital collectibles, PCs, gaming peripherals, official jerseys, and more. Fans who register on the platform can gain "experience" through LOUD content and activations, which can then be redeemed for prizes.
The official debut of LOUD Club is scheduled for the beginning of 2023 and the platform is now in the beta testing stage. Alongside Dropull, a blockchain technology startup owned by LOUD's parent company Spacecaps, LOUD will design the platform's architecture.
"Our primary focus right now is not to monetise, but rather to create the best platform for us to engage with our audience," Jean Ortega, co-founder of LOUD, said. "The rewards are only an incentive and so long as there is value for fans there will be plenty of opportunities for digital offerings or monetisation later on."
Web3 Esports Platforms
Brazilian Esports Organization LOUD Debuts a Web3 Fan Engagement Platform
Trend Themes
1. Web3 Fan Engagement - The development of Web3 fan engagement platforms provides an opportunity for esports organizations to more deeply engage with their audience through the use of digital collectibles and other types of rewards.
2. Blockchain-based Gaming - The integration of blockchain technology in gaming presents an opportunity for game developers and esports organizations to create new revenue streams and offer enhanced experiences to users through the use of digital assets.
3. Experience-based Rewards Programs - Offering experience-based rewards programs in esports and gaming can incentivize fans to engage more deeply with the brand and can lead to increased word-of-mouth marketing and customer loyalty.
Industry Implications
1. Esports - Esports organizations can leverage Web3 fan engagement platforms to build stronger relationships with their audience and create new revenue streams through the sale of digital assets and other types of rewards.
2. Gaming - The integration of blockchain technology in gaming presents an opportunity for game developers to create new experiences for users and offer new revenue streams through the sale of digital assets.
3. Blockchain Technology - Blockchain technology can be leveraged by companies in the gaming and esports industry to create new revenue streams, enhance user experiences, and build stronger relationships with their audience.