I'm loving the neon sign usage in the Lorenzo Vitturi 'MeltinPot' photo/advertising series. Cute and quirky; it really captures a person's attention -- and for all the right reasons.
Although there is no information about who or what company the Lorenzo Vitturi 'MeltinPot' series was shot for, it's part of a print and catalog campaign for a denim fashion brand. Photographed in an old palace, there's a juxtaposition between old and new that creates a quaint setting.
Floating Neon Signs
The Lorenzo Vitturi 'MeltinPot' Series Pops Out at You
Trend Themes
1. Neon Sign Advertising - The utilization of neon signs in advertising presents an opportunity for brands to capture attention in unique ways.
2. Mixed Element Advertising - Juxtaposing old and new elements in advertising can create a memorable and engaging setting for brands.
3. Quirky Advertising - Incorporating cute and quirky elements in advertising can help brands stand out and leave a lasting impression on consumers.
Industry Implications
1. Fashion - Fashion brands can utilize neon sign advertising to create memorable and visually striking campaigns.
2. Hospitality - Hotels and restaurants can incorporate neon signs and mixed elements in their decor to create a unique and memorable ambiance for customers.
3. Entertainment - Neon sign advertising and quirky elements can be used by entertainment businesses to attract attention and engage customers.