L'Oreal Paris India opened up the chance for girls everywhere to experience walking the red carpet at Cannes with its latest social media campaign. The campaign was designed to promote its 'L’Or Sunset Collection,' designed exclusively for this event.
After 'liking' the Loreal Paris India Facebook page, fans are able to access a virtual red carpet and challenged to complete tasks to advance along the length of the carpet. Tasks were spread across Facebook, Twitter, Instagram and Pinterest, with directives like "Tweet like a Bollywood star," and "Share your Bollywood look." Fans who "walked" the most miles on the red carpet won exclusive coverage from the the Cannes Film Festival.
In just under a week, L'Oreal Paris India was able to up its followers on Instagram from 30 to 1,100.
Virtual Red Carpet Campaigns
L'Oreal Paris India Helps Girls Everywhere Walk the Carpet at Cannes
Trend Themes
1. Virtual Red Carpet Experiences - Creating virtual red carpet experiences allows brands to engage with their audience in a unique and immersive way.
2. Social Media Campaign Gamification - Adding gamification elements to social media campaigns drives user participation and increases brand engagement.
3. Experiential Marketing Through Social Media - Using social media platforms to create interactive and experiential marketing campaigns helps brands connect with their target audience on a deeper level.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage virtual red carpet campaigns to promote new products and engage with customers in a memorable way.
2. Film and Entertainment - Film and entertainment companies can utilize virtual red carpet experiences to enhance fan engagement and generate buzz for their projects.
3. Digital Marketing and Advertising - In the realm of digital marketing and advertising, incorporating gamification elements into social media campaigns can help brands stand out and increase ROI.