Germany-based beauty design company, Look Lab, recently unveiled the world's first digital fragrance dubbed Cyber Eau de Parfum. Created by Sean Caruso, a Canadian artist, the brand is leveraging the power of blockchain technology with scent that has been encoded into ten limited-edition NFT art pieces.
Commenting on the digital fragrance, Caruso said: "For the NFT, I was inspired by the original packaging and bottle of the Cyber Eau de Parfum. I wanted a photorealistic render of the bottle with the illuminated label and the NIR data represented as a colorful spectrogram, as a contrast to the Gigeresque styled platter."
The physical Cyber fragrance will be available in limited quantities beginning April 11th, 2021 through Look Lab's platform.
NFT Perfume Blockchain Artwork
Look Labs Launched Digital Fragrance, Cyber Eau de Parfum
Trend Themes
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Industry Implications
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