Longines is debuting a reworked version of the ‘Ultra-Chrono,’ a high-beat dive watch from the ‘60s. The 2022 version is slightly larger than the original and features a cushion-shaped casing measuring 43mm rather than 42mm. In addition, unlike the original, it houses an ETA L836.6 designed specifically for Longines. The new Ultra-Chron is water-resistant up to 300 meters and has a rotatable bezel with sapphire crystals and luminous indices.
Consumers can choose between leather or stainless steel for the strap, and the watch comes complete with a sustainably produced NATO strap. Longines has gone the extra mile to have the watch model certified with guaranteed accuracy that mirrors COSC but with advanced temperature and testing features.
The 'Ultra-Chron' is available now via Longines with prices starting at approximately $3,460 USD.
Reimagined 60s-Era Watches
Longines Transforms the Popular 'Ultra-Chrono' with Modern Innovations
Trend Themes
1. Reworked Vintage Watches - The popularity of vintage watches can be capitalized on by revamping old models to create new collections that appeal to modern tastes.
2. Sustainable Watch Production - There is growing demand for sustainable materials and production methods in the watch industry, with consumers willing to pay more for environmentally friendly options.
3. Advanced Accuracy Features - To stand out in a crowded market, watchmakers can invest in new accuracy testing and temperature compensation features for their products.
Industry Implications
1. Luxury Watches - The luxury watch industry can tap into the demand for vintage timepieces while also incorporating modern features and sustainable production methods into their products.
2. Sustainable Fashion - The watch industry can collaborate with other sustainable fashion brands to create eco-friendly collections to meet the growing demand for environmentally conscious products.
3. Precision Instruments - The watch industry can leverage their expertise in precision engineering to expand into other industries that require high-accuracy instruments, such as scientific research or healthcare.