Nike and Lebron James worked with KITH in sharing the newest 'Long Live the King' collection. The original influence of the series taps back to the idea of James' nickname, "King James." The athlete-influenced pieces feature four new colorways of the iconic Nike Lebron 15 sneakers. The lifestyle shoe models wear the colorways of "City of Angels" and "King's Crown." The performance shoes are made with the "King's Cloak" colorway and the "Suit of Armor" colorway.
The collaborative Long Live the King series will also be comprised of detailed hoodies and basketball shorts. Every piece has embellished details of red, gold, black or white over the durable Battleknit technology by Nike. There are co-branded prints on the pieces, such as James' lion head logo.
Regal Sportswear Capsules
Nike and Lebron James Revealed 'Long Live the King' Part Deux with KITH
Trend Themes
1. Athlete-influenced Fashion - Opportunity for brands to collaborate with athletes to create fashion collections that showcase their personal style and influence.
2. Embellished Sportswear - Demand for sports clothing with intricate details and embellishments, offering a unique take on traditional athletic apparel.
3. Collaborative Sneaker Collections - Collaborations between sneaker brands and other industry influencers, such as athletes or fashion designers, to create limited edition sneaker collections.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to create unique and stylish collections inspired by athletes and their personal branding.
2. Fashion - Brands can explore the incorporation of intricate details and embellishments in their sportswear collections to cater to the growing demand for unique athletic apparel.
3. Footwear - Sneaker brands can collaborate with athletes or other industry influencers to create limited edition sneaker collections, catering to sneaker enthusiasts and collectors.