The Nude Magazine 'London Calling' photoshoot for the publication's 27th edition builds upon the current hype surrounding the UK Olympic games. Model Edda Oscars' brandishing of the British flag amid a faded boxing ring adamantly confirmed the widespread anticipation for the upcoming event, as well as the pervasive will among the fashion world to imitate the affair's athletic activity.
Photographer Kjartan Mar captured the Olympic buzz with ease here. Although competitive sports are far from Oscars' primary preoccupation, Mar has picked up on her fierce determination, largely in line with the very demeanor maintained by professional athletes.
Stylist Hrafnhildur Hólmgeirsdótti brought the agile London Calling editorial to couture levels. Her inclusion of the red and white English banner with a yellow sports bra and an assortment of brightly colored pieces made for an eclectic display of summertime ensembles.
Olympic Ring Fighter Editorials
The Nude Magazine 'London Calling' Photoshoot is UK Games-Themed
Trend Themes
1. UK Olympic Games - Opportunity for brands to capitalize on the hype and create marketing campaigns and products related to the UK Olympic games.
2. Athletic Fashion - Opportunity for fashion brands to tap into the trend of incorporating athletic elements into their designs.
3. Couture Editorials - Opportunity for magazines and fashion brands to create high-fashion editorials inspired by sporting events.
Industry Implications
1. Sports Marketing - Disruptive innovation opportunity for companies to develop innovative marketing strategies and partnerships for the UK Olympic games.
2. Athleisure Apparel - Disruptive innovation opportunity for clothing brands to design fashionable athletic wear that meets the demands of consumers.
3. Fashion Magazines - Disruptive innovation opportunity for magazines to produce editorial content that blends sports with high-fashion aesthetics.