Trend Hunter headed to the urban jungle of Queen Street West, or more precisely the Lomography Gallery Store Toronto for a new camera launch recently. We had been invited for a party to celebrate the launch of the Animal Edition lomo camera in January. Lomography is a style of photography built around spontaneity and care-free photos -- in essence the opposite of digital camera use. It’s morphed into a whole lifestyle for some people, so Lomography has come to describe a distinct photography style as well as the brand of cameras.
The Lomography Gallery Store in Toronto was morphed to set the mood too. Everyone was romping around in animal hats, hippos were chilling at the cheese dip watering hole, and free alcohol and animalistic tunes set the ambiance. The Trend Hunter interns were at their finest, as Jana and John looked like rock star models and Harris and I spent most of the time snacking on cheese. It was rowdy!
Lomography Gallery Store Party
Lomography Gallery Store Toronto
Trend Themes
1. Lomography Craze - Opportunity for businesses to capitalize on the popularity of Lomography and offer products or services that cater to this unique photography style.
2. Animalistic-themed Products - Development of animal-inspired merchandise may be an untapped market for companies.
3. Party-themed Products and Services - There is a growing demand for unique party experiences and brands can capitalize on it by offering products or services specifically designed for parties.
Industry Implications
1. Photography - Lomography has made its mark as a niche photography trend, with brands now offering film cameras with features that cater to the style's unique aesthetic.
2. Retail - Stores that sell Lomography products now have a trendy, youthful, and hipster reputation that brands can emulate.
3. Food and Beverage - Party trends highlight a growing demand for innovative and themed snacks and drinks, creating a new market for food and beverage businesses.