In celebration of Earth Day (April 22nd), the fine jewelry brand, Logan Hollowell Jewelry, released a new capsule benefiting WildAid, a nonprofit organization dedicated to reducing global consumption of wildlife products and increasing local support for conservation efforts.
The Logan Hollowell x WildAid collection features 15 pieces of fine jewelry made with 100% recycled 14k, conflict-free diamonds, and ethically sourced emeralds. The series includes rings, earrings, and pendants that pay tribute to endangered animals such as rhinos, lions, sharks, and elephants. Prices range from $675 to $3,200, with 15% of each sale being donated to WildAid to support their efforts.
"This collection is about honoring the symbolism and divinity of animals and to remind us of our duty to protect them. We chose WildAid for many reasons, but ultimately we wanted to support the work they do to reduce global consumption of wildlife products, increase local support for conservation efforts and save endangered animals," says Logan Hollowell, Founder & Designer of Logan Hollowell Jewelry.
Recycled Conflict-Free Jewelry
The Logan Hollowell x WildAid Collection Debuted on Earth Day
Trend Themes
1. Eco-conscious Jewelry - The trend of using recycled and conflict-free materials in jewelry aims to reduce environmental impact and increase ethical production practices.
2. Charitable Capsules - Collaborations between fashion brands and non-profit organizations create an opportunity for consumers to support social and environmental causes while still indulging in luxury purchases.
3. Endangered Species Awareness - Fine jewelry collections inspired by endangered animals raise awareness and funds for conservation efforts to protect these species.
Industry Implications
1. Fine Jewelry - Jewelry brands can incorporate eco-conscious and charitable elements into their collections to attract socially responsible consumers and promote sustainable production practices.
2. Non-profit Organizations - Collaborating with fashion and jewelry brands creates a marketing opportunity for non-profit organizations to spread awareness of their cause and increase their impact.
3. Conservation - Fine jewelry collections inspired by endangered species can create a unique and profitable revenue stream for conservation efforts while educating consumers on the importance of protecting these animals.