A smartphone can be many things but wellness company Loftie thinks that an alarm clock shouldn't be one of them and that people can create better nights of sleep with a Loftie Clock and leaving their phones out of the bedroom. Loftie Clock reinvents the alarm clock for consumers today with a dimmable display, a nightlight, a two-phase alarm, plus guided meditations, sound baths, breathwork exercises and sleep-inspiring playlists and sounds.
Unlike a phone, Loftie Clock is disconnected from apps, email accounts and social media, helping to remove the temptation to constantly scroll and check in.
As part of its crowdfunding campaign on Indiegogo, Loftie already raised over $50k from more than 500 backers and it continues to surpass its initial goals.
Thoughtfully Connected Alarm Clocks
Loftie Clock Creates a Tech-Free Zone & Better Sleep Habits
Trend Themes
1. Digital Detox - Creating technology-free zones or devices that promote disconnection from apps and social media, such as Loftie Clock, can address the growing need for digital detox.
2. Sleep Tech - Innovative alarm clocks like Loftie Clock that offer advanced sleep features, such as guided meditations and sleep-inspiring sounds, are part of the emerging sleep tech trend.
3. Crowdfunding Success - The success of Loftie's crowdfunding campaign on Indiegogo highlights the opportunity for businesses to leverage crowdfunding platforms to raise funds and gather initial support for innovative products.
Industry Implications
1. Wellness - The wellness industry can explore disruptive innovation opportunities by creating products and services that help individuals disconnect from technology for better sleep and overall mental well-being.
2. Sleep - The sleep industry can capitalize on the sleep tech trend by developing innovative alarm clocks and sleep-enhancing devices like Loftie Clock to improve sleep quality and promote healthier sleep habits.
3. Crowdfunding - The crowdfunding industry can provide a platform for businesses to showcase and fund disruptive products like Loftie Clock, opening doors for innovative projects to gain initial financial support and market validation.