Recently, Lofi Girl went missing from her seat and it turned out to be an elaborate marketing campaign that ultimately introduced Lofi Boy. The ongoing 24-hour livestream of synthwave music, which is a subgenre of electronic music that brings a sense of calmness to its audience gets a new expansion.
This channel had the face of Lofi Girl only in the past years and Lofi Boy has yet to be given a name, but he has a similar setup. He is seen sitting at his desk with a mechanical keyboard, a beige tonal PC with a CRT monitor, and what appears to be a Sony Walkman. Additionally, similar to the pet cat that Lofi Cat is accompanied by, he is seen with a puppy.
Synthwave Music Stream Expansions
Lofi Girl Returns with a New Friend Seen as Lofi Boy
Trend Themes
1. Synthwave Livestreams - As 24 hour music livestreams continue to gain popularity, expanding into new genres such as synthwave may create new opportunities for targeted advertising or streaming sponsorships.
2. Virtual Character Marketing - Creating virtual characters like Lofi Boy and Lofi Girl can serve as a unique marketing technique for businesses to engage customers through livestreaming and social media.
3. Retro Tech and Aesthetics - As synthwave becomes more widely recognized, there may be opportunities for businesses to incorporate retro tech and design in their marketing campaigns and products.
Industry Implications
1. Music Streaming - As more specialized and niche music streaming channels gain popularity, there may be opportunities for businesses to target specific demographics through sponsorships and advertising.
2. Entertainment - The trend of virtual character marketing may present opportunities for businesses in the entertainment industry, such as video game developers, to create unique and engaging content.
3. Advertising - The use of virtual characters like Lofi Boy and Lofi Girl in marketing campaigns may provide businesses with a new way to connect with customers and create brand loyalty.