The Loducca Peugeot Airbag ads are the first-ever exploding prints to promote the newest in car safety. To promote Peugeot 408's six airbags, the Loducca agency came up with this interactive, page-pounding ad.
By smashing the cover of a page with a picture of a Peugeot 408, a tiny airbag opens up on the next page displaying the inside of the car. This interactive stunt may be costly, but it certainly sets the record for placing airbags inside a magazine. Loducca placed the ad in 50,000 business magazines titled 'Exame' with the hope of sending the message that Peugeot has consumer safety in mind. Either way, the Loducca Peugeot Airbag interactive print ad is the first of its kind to hit the stands.
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The Loducca Peugeot Airbag Print Ad is Explosive
Trend Themes
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2. Explosive Advertising - The Loducca Peugeot Airbag print ad demonstrates the potential of using explosive elements in advertising campaigns to create a memorable and impactful experience.
3. Innovative Car Promotions - The Loducca Peugeot Airbag print ad exemplifies the innovative and creative ways car companies can promote their products and highlight safety features.
Industry Implications
1. Advertising and Marketing - The Loducca Peugeot Airbag print ad opens up new possibilities for advertising and marketing agencies to develop interactive and attention-grabbing print campaigns.
2. Automotive - The Loducca Peugeot Airbag print ad sets a precedent for the automotive industry to explore new and unconventional methods of promoting car safety features.
3. Magazine Publishing - The Loducca Peugeot Airbag print ad introduces a new avenue for magazine publishers to enhance reader engagement and attract advertisers with innovative interactive ads.