Renowned chef Roy Choi and San Francisco restaurateur Daniel Patterson have opened 'Locol,' a business venture that fuses fast food grub with healthy, locally sourced ingredients. Not only is this LA-based restaurant offering a health-focused alternative for the underprivileged community that surrounds it, the menu is extremely affordable.
In part of a larger effort to change the eating habits of all Americans, Locol is especially noteworthy because of its location. Situated in a neighborhood called Watts, this fast food-laden community lacks any real option for affordable and healthy eateries, and Locol aims to change that.
Some standouts from the menu include Locol's take on a traditional hamburger, called 'Burgs,' which combines meat with grain and tofu, as well as chicken or veggie nuggets, chilli and tortillas, with Agua frescas offered in place of soda.
Locally-Sourced Fast Food
'Locol' Provides Affordable Fast Food Fare Using Healthy Ingredients
Trend Themes
1. Locally-sourced Fast Food - Opportunity for fast food chains to incorporate locally sourced ingredients into their menu offerings, providing healthier options for consumers.
2. Affordable Healthy Eateries - Potential for the emergence of more affordable and healthy fast food restaurants that cater to underserved communities.
3. Changing Eating Habits - Rise in consumer demand for fast food options that prioritize health and sustainability, leading to the transformation of the fast food industry.
Industry Implications
1. Fast Food Chains - Fast food chains can leverage locally sourced ingredients and healthier menu options to disrupt the industry and attract health-conscious consumers.
2. Restaurant Industry - Opportunity for the restaurant industry to address the lack of affordable and healthy eateries in underserved communities, creating more inclusive dining options.
3. Food and Beverage Industry - Growing demand for locally sourced and healthier fast food options presents a disruptive innovation opportunity for companies in the food and beverage industry.