Google Maps revealed that it is testing a new feature that will enable users to find Local Guides. Users will be able to follow Local Guides to receive information on where they go, as well as which places they recommend. Recommendations will appear to Google Maps users in the 'For You' section of the app.
Google stated that the test will be conducted in nine different cities, which include Bangkok, Delhi, London, Mexico City, New York City, Osaka, Tokyo, San Francisco, and Sao Paulo.
The new feature could help users of the navigation app easily access recommendations. The Local Guides feature could be extremely popular amongst tourists who may wish to find places that are popular with locals.
Mobile Local Food Recommendations
Google Maps Will Test a Local Guides Feature in Nine Cities
Trend Themes
1. Local Guides - The Local Guides feature on Google Maps presents an opportunity for businesses to gain exposure and positive reviews from influential users.
2. Mobile Recommendations - The integration of local recommendations in Google Maps' 'For You' section opens up possibilities for businesses to target and attract new customers.
3. Social Navigation - The ability to follow Local Guides and receive real-time recommendations creates opportunities for businesses to leverage social influence and drive foot traffic.
Industry Implications
1. Travel and Tourism - The Local Guides feature in Google Maps has the potential to disrupt the way tourists discover and explore local attractions and dining options.
2. Hospitality - Hotels, restaurants, and other hospitality businesses should take advantage of the Mobile Recommendations feature to enhance their visibility and appeal to travelers.
3. Digital Marketing - The integration of Local Guides in Google Maps creates opportunities for digital marketers to collaborate with influential users and amplify brand awareness.