In an effort to save local bars, Bulleit Frontier Whiskey, Tribeca Festival and Diageo recently joined forces to launch a $50,000* virtual rebate program in support of the New York Hospitality community. The new initiative also includes a 'Local Bar Sundays' campaign, encouraging fans to support local establishments.
"At the heart of every community is a gathering place - often in the form of a bar or restaurant," said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. "As a brand focused on building community, we're thrilled to bring our Local Bar Sundays initiative to New York in partnership with Tribeca Festival to help reignite excitement and encourage folks to get back to their local establishments that they know and love."
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Bulleit Debuts the New 'Local Bar Sundays' Hospitality Mission
Trend Themes
1. Virtual Rebate Programs - Offering virtual rebate programs can be a way to financially support industries that have been impacted by the pandemic and other events.
2. Community-building Initiatives - Creating campaigns and initiatives that encourage consumers to support local businesses can help build a stronger sense of community while providing a needed boost for struggling industries.
3. Collaborative Crisis Response - Collaborating with other brands and organizations to address a crisis or challenge can amplify efforts and increase the impact of support for affected industries.
Industry Implications
1. Hospitality - The hospitality industry can benefit from creative solutions like virtual rebate programs and community-building initiatives to regain stability and attract business.
2. Alcohol - Brands in the alcohol industry can explore collaborative crisis response efforts that go beyond traditional marketing and advertising efforts to support struggling local bars and restaurants.
3. Event - Event organizations like Tribeca Festival can use their platforms to partner with brands and support local businesses in need through community-focused initiatives and campaigns.