The Loacker Chocolaterie range has been showcased by the brand just ahead of its 100th anniversary that's taking place in 2025 to provide consumers with a delicious option to pick up before year's end. The new products include the brand's signature wafers and chocolate in dark, milk and white options with cream filling to match, while also providing mini indulgences. The product range responds to consumer shopping habits and will make its debut into the travel retail channel as an option for travelers to pick up on their next trip.
Head of Travel Retail and Duty Free Juan Miguel Cabrera commented on the new Loacker Chocolaterie range saying, "We are excited to introduce our new Chocolaterie collection to our business partners in Cannes, and explore new ways to leverage the potential of the under-developed wafer/biscuit category in travel retail. While gifting continues to be a key purchase driver for the category, there is increased demand for on-the-go snacking/sharing products too, so it’s important to offer something for everyone, in order to maximize purchase opportunities."
Heritage Italian Confection Ranges
The Loacker Chocolaterie Range Marks 100 Years
Trend Themes
1. Travel Retail Confectionery - Emerging demand for premium travel retail confectionery offerings reflects evolving consumer preference for convenient yet sophisticated snacks.
2. Heritage Brand Revival - Heritage brands celebrating major anniversaries offer unique opportunities to blend nostalgic appeal with modern consumer expectations.
3. Mini Indulgence Snacking - The growing popularity of mini indulgence snacks addresses the increasing consumer trend towards portion-controlled treats.
Industry Implications
1. Confectionery - The confectionery industry is witnessing a surge in demand for high-quality, travel-friendly products that cater to on-the-go consumers.
2. Travel Retail - Travel retail is increasingly becoming a lucrative channel for brands to introduce exclusive product lines designed for travelers seeking convenience and novelty.
3. Luxury Goods - Luxury goods markets are expanding to include premium snacks and confectionery items that offer a blend of indulgence and sophistication for discerning consumers.