Living Proof is offering a concentrate that was designed for individuals with dry or damaged hair, or for those who would generally like to protect their hair from heat damage.
The serum was designed to protect the hair from heat, particularly against heat from a blow dryer. It can withstand up to 400 degrees Farenheit and protects the hair while it is exposed to these high temperatures. The product is also able to cut down on drying time, ensuring that hair is exposed to these high temperatures for as short amount of time as possible.
The Living Proof Restore Smooth Blowout Concentrate is suitable for all hair types, and is ideal for individuals who regularly heat style their hair.
Heat Damage-Prevention Concentrates
Living Proof's Blowout Concentrate Can Withstand High Heat
Trend Themes
1. Heat Damage-prevention - Technology innovations that help protect hair from heat damage are a growing trend.
2. Hair Anti-damage - Haircare products designed to protect against damage, such as Living Proof's Blowout Concentrate, are gaining popularity in the beauty industry.
3. Time-efficient Styling - Consumers are searching for products that cut down on hair styling time while still maintaining hair health.
Industry Implications
1. Haircare - The haircare industry has a growing opportunity to develop and promote heat damage-prevention products for all hair types and styles.
2. Beauty - Beauty companies have an opportunity to market hair anti-damage products to consumers who regularly use heat styling tools and want to maintain hair health.
3. Consumer Electronics - Manufacturers of hair styling tools, such as blow dryers, have an opportunity to create products with new heat protection technologies and features.