During the Beautycon event in New York, which will take place on May 20th in 2017, Milk Cosmetics will invite its consumers to take part in its #LiveYourLook campaign.
Those wishing to get involved at the event simply have to pay a visit to the brand's multimedia studio, where it will offer full-glam makeovers. Once consumers have their hair and makeup done, they'll be able to get their portraits taken with a professional photographer. Georgie Greville, the brand's Creative Director will be there to meet with fans, in addition to Thomas Halbert, an influenecer who's collaborated with the brand on past charitable projects.
With the #LiveYourLook campaign, Milk Cosmetics aims to show that beauty is all about what makes an individual feel great about themselves.
Liberating Beauty Campaigns
Milk Cosmetics Invites Its Consumers to Participate in #LiveYourLook
Trend Themes
1. Participatory Advertising - Milk Cosmetics' #LiveYourLook campaign invites consumers to actively participate in creating their brand image, fostering a sense of ownership and engagement.
2. Multimedia Experiences - By offering full-glam makeovers and professional photoshoots, Milk Cosmetics taps into the trend of providing immersive multimedia experiences that create lasting memories for consumers.
3. Empowerment Marketing - The #LiveYourLook campaign by Milk Cosmetics promotes the idea that beauty is subjective and individual, empowering consumers to embrace their unique style and self-expression.
Industry Implications
1. Cosmetics - Cosmetics industry can explore participatory advertising campaigns to foster customer engagement and build a sense of brand ownership.
2. Event Marketing - Event marketing industry can leverage multimedia experiences to create interactive and memorable brand activations that resonate with consumers.
3. Influencer Collaboration - Influencer collaboration industry can find opportunities in partnering with brands on charitable projects and community-driven campaigns for positive brand associations.