Under-Rock Hotel Promotions

View More

Those Looking to Avoid the Election Can Book Hotels.com's Cave Room

With election season nearly upon us, fans looking to avoid the inundation of news and subsequent "election stress" can now book to live under a rock with Hotels.com's newest room.

The 'Under a Rock' room features an off-the-grid overnight experience in New Mexico and guests can sit back and relax since there won't be access to Wi-Fi, cable TV, or daily newspaper services. The company encourages fans to cast their ballot before checking in to avoid the drama and relax in the man-made cave built 50 feet below ground for a five-night stay from November 2–7, 2020.  

Political fatigue is real regardless of the year or election," said Josh Belkin, the VicePresident of Hotels.com. "We’re transforming an age-old idiom into a bookable experience, so individuals can relax, recharge, and recover... because who knows what else 2020 has in store for us.
Trend Themes
1. Election Stress Relief Experiences - Opportunity for businesses to create unique experiences that offer a temporary escape from constant election updates.
2. Off-the-grid Accommodations - Potential for businesses to create eco-friendly and unplugged lodging options that cater to guests' desire for an authentic back-to-basics experience.
3. Underground and Cave Accommodations - Opportunity for businesses to promote unique lodging experiences in underground and cave-like settings to attract adventurous travelers.
Industry Implications
1. Hospitality - Hotels and lodging providers can capitalize on the trend of election stress relief experiences and offer unique accommodations that cater to this growing desire.
2. Wellness - Businesses in the wellness industry can create election stress relief packages that offer guests a chance to escape from daily stress and unwind in a peaceful and tranquil environment.
3. Eco-tourism - Businesses promoting eco-tourism can create off-the-grid accommodations that provide guests with an authentic back-to-nature experience while minimizing their carbon footprint.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE