The Live Better by CVS Health product range is being expanded by CVS Pharmacy to offer consumers an array of new ways to enhance their wellness in an accessible way. The range will see more than 80 products launched across nine categories that are each formulated with on-trend functions at a competitive price point that will come as welcome news to shoppers. The products will also be packaged in containers that are crafted with at least 80% recyclable materials.
CVS Health Vice President of Store Brands Brenda Lord spoke on the Live Better by CVS Health product range expansion saying, " We are committed to creating quality, innovative and industry-leading products that empower our customers to make self-care a part of their everyday health. Holistic wellness is a personal journey. With the unveiling of so many new Live Better product offerings, customers have access to high-quality ingredients that reflect the latest wellness trends, at a good value."
In-House Pharmacy Wellness Products
The Live Better by CVS Health Range is Being Expanded
Trend Themes
1. In-house Pharmacy Wellness Products - A trend of pharmacies expanding on their personal care product lines and adding innovative, on-trend functions for a competitive price point.
2. Self-care Industry - A trend of empowering consumers to prioritize and invest in their own well-being with industry-leading products that reflect the latest in wellness trends, packaged in recyclable materials.
3. Sustainable Packaging Industry - A trend of using recyclable materials to reduce the carbon footprint of the packaging industry and meet consumer demands for sustainable product options.
Industry Implications
1. Pharmaceutical Retail - Opportunities for pharmacies to expand and diversify their product lines with innovative and on-trend wellness products and promote their accessibility to customers.
2. Personal Care Products - Opportunities for the self-care industry to offer high-quality, industry-leading products with competitive pricing and sustainable packaging options in response to increasing consumer demands.
3. Packaging Industry - Opportunities for the packaging industry to continue to develop and invest in sustainable packaging options in response to growing consumer demand for eco-friendly choices.