Etihad Airways, the national airline of the United Arab Emirates, has partnered with Warner Bros. World Abu Dhabi to launch 'Little VIP,' a new family-focused in-flight experience.
Little VIP aims to make traveling with children smoother and more enjoyable for parents by providing them with playful kid's "activity packs," which will feature gifts designed for three age ranges: two to three-year-olds, three to eight-year-olds, and nine to 13-year-olds. According to the company, the activity packs will feature the theme park's classic animated characters, including Scooby-Doo, Looney Tunes, Tweety, and Sylvester.
"We understand and appreciate that it’s not always easy traveling with little ones, however, this collaboration with Warner Bros. World Abu Dhabi is designed to make the travel experience an exciting one for children and an easier one for their parents. With the help of Scooby-Doo and the Looney Tunes, we promise that even the tiniest travelers will love every minute of their journey with Etihad Airways," said Terry Daly, Executive Director Guest Experience, Brand and Marketing, Etihad Airways.
Kid-Focused Airline Gifts
Etihad Airways Teams Up With Warner Bros to Launch 'Little VIP'
Trend Themes
1. Kid-focused Airline Gifts - More airlines and airports will partner with theme parks and entertainment companies to provide unique in-flight experiences for children.
2. Age-based Kid's Activity Packs - Companies across industries will adopt the concept of providing age-based packages to enhance customer experiences and satisfaction.
3. Family-focused Travel Services - The travel industry will invest in creating new services or enhancing existing ones that cater to families traveling with young children.
Industry Implications
1. Airlines - Airlines can collaborate with theme parks and entertainment companies to offer unique in-flight experiences, creating differentiation within the industry and generating customer loyalty.
2. Entertainment - Theme parks and entertainment companies can leverage partnerships with airlines to extend their brand experiences and engage with consumers beyond their physical locations.
3. Tourism - Tourism companies can offer family-focused travel services such as travel planning, kid-friendly accommodations, and itinerary suggestions, to capture a share of the family travel market and create new revenue streams.