It's no secret that 'Lolita' is a pervasive character throughout popular culture and has been for some time; the 'Little Miss Precious' editorial for Elle's August 2009 issue explores this theme further.
Photographer Ellen von Unwerth captures Kemp Muhl as a young woman who, while still very innocent, has a definite grasp on her sensuality. Set in an expansive household, 'Little Miss Precious' certainly adds a bit of seduction to Elle's August 2009 issue.
Implications - Images that are widely considered attractive and appealing to customers are a great way for businesses to garner attention and create a sense of intrigue in shoppers. Consumers are more likely to purchase a product that is fronted by an attractive face.
Childlike Editorials
'Little Miss Precious' Plays Dress-Up for Elle August ‘09
Trend Themes
1. Lolita-inspired Fashion - Fashion brands can capitalize on the ongoing popularity of Lolita-inspired fashion by creating clothing lines and marketing campaigns that cater to consumers' fascination with innocence and sensuality.
2. Seductive Photography - Photographers and art directors have the opportunity to explore the juxtaposition between innocence and sensuality by creating visually captivating editorial content that sparks intrigue and arouses curiosity.
3. Attractive Brand Ambassadors - Businesses can leverage the power of attractive faces as brand ambassadors to attract customers' attention, generate interest, and increase the likelihood of product purchases.
Industry Implications
1. Fashion - The fashion industry can embrace Lolita-inspired fashion trends by incorporating elements of innocence and sensuality in their designs, marketing strategies, and brand messaging.
2. Photography - Photography industry professionals have the opportunity to experiment with capturing the essence of innocence and sensuality in their work, creating visually compelling content for various publications and campaigns.
3. Marketing and Advertising - Marketers and advertisers can take advantage of the appeal of attractive faces to promote and sell products, utilizing visually appealing content that appeals to consumers' desires.