This liquor branding was created as part of a celebration for the alcohol brand 'Rezangyal's' 10th anniversary.
The bottles are limited edition and reflect the support that the brand gives to bands in the music industry, music festivals and playful lifestyles. The resulting branding is vibrant and has five different themed labels that cover the bottles of brandy or liquor. Each bottle has a title that celebrates its theme -- "10 years of love, 10 years of beats, 10 years of rock, 10 years of friendship and 10 years of festivals." The playful illustrations on these bottles each match the themes their titles express.
This limited-edition liquor branding is able to celebrate both the brands it represents and the consumers it targets.
Anniversary-Celebrating Liquor Branding
Rezangyal Released Packaging for Its 10th Anniversary
Trend Themes
1. Limited-edition Branding - The successful Rezangyal 10th anniversary packaging demonstrates consumer interest in limited-edition branding.
2. Music-focused Products - Rezangyal's focus on the music industry and festivals provides a niche for other liquor brands to explore.
3. Playful Illustrations - The use of playful illustrations on Rezangyal's bottles suggests a trend towards more creative and artistic liquor packaging designs.
Industry Implications
1. Alcohol Industry - The Rezangyal 10th anniversary packaging shows potential for innovation in alcohol branding and packaging design.
2. Music Industry - The music-themed Rezangyal packaging presents opportunities for liquor brands to partner with artists, festivals, and labels.
3. Design Industry - The playful and artistic elements of Rezangyal's packaging may inspire other design-focused industries, such as fashion and home decor.