Cîroc Vodka recently redesigned its famed liquor bottle packaging with a stylized aesthetic inspired by famed male supermodel Derek Zoolander that stars in the upcoming Zoolander 2 film. The bottle pays tribute to Zoolander's famed pose called the
'Blue Steel' with a royal blue packaging and an enhanced wrapper.
The 'Blue Steel' Cîroc Vodka bottle is a limited edition design that borrows both the name of the pose and its sophistication for the bottle's new wrapping. The design incorporates a luxurious slender royal blue glass finish paired with a silver cap and moon emblem at the top. The design captures the slender aesthetic of models such as Zoolander as well as a fashionable take on the design inspired by the runway. The blend is limited edition and is geared towards flim, fashion and libation consumers.
Cinematic Supermodel Vodkas
Cîroc Vodka Designs its Liquor Bottle Packaging After Derek Zoolander
Trend Themes
1. Celebrity-inspired Packaging - Other liquor manufacturers could create limited edition packaging inspired by popular celebrities to boost sales and attract new customers.
2. Luxury Design - Brands could redesign their packaging to incorporate more luxurious finishes and materials to cater to consumers looking for a more high-end experience.
3. Limited Edition Blends - By creating limited edition blends, liquor brands can generate excitement and a sense of exclusivity among consumers, leading to increased demand and potentially higher profits.
Industry Implications
1. Liquor - Liquor companies can create unique packaging and flavors based on trending fashion and movie themes, which can drive new sales and expand their market base.
2. Fashion - Fashion brands can collaborate with liquor companies to create co-branded limited edition products, combining their respective audiences and driving sales for both.
3. Film - Liquor companies can partner with film studios to create limited edition blends and packaging inspired by upcoming movies, tapping into the excitement and anticipation surrounding these releases.