American Apparel, meet your newest rival: NYLON's style director, Dani Stahl. This uber trendy chick recently designed these super, super, super (super?) tight leggings for LnA's upcoming fall line.
They are low-rise and look like they are literally painted on with latex. The overall skin-hugging design is probably what makes the zippers up the back so functional as well as fashionable.
Did I mention that they are super tight?
Implications - When a particular item of clothing becomes popular across a variety of types of consumers, it becomes a heavily purchased wardrobe staple. As consumption of these products increases, different styles and perspectives of the generic product begin to emerge that reflect a wide range of personal tastes and further broadens the range of consumers to which the product appeals.
Liquid Zipper Leggings
Dani Stahl Gives American Apparel a Run for Their Money
Trend Themes
1. Personalized Leggings - The popularity of liquid zipper leggings has sparked a trend towards personalized leggings that reflect a wide range of personal tastes.
2. Skin-hugging Fashion - The skin-hugging design of liquid zipper leggings presents an opportunity for disruptive innovation in the fashion industry by creating more functional and fashionable clothing.
3. Functional Zippers - The functional zippers on liquid zipper leggings open up possibilities for innovative designs that combine fashion and utility.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of liquid zipper leggings and explore the potential for disruptive innovation in clothing.
2. Apparel Manufacturing - The apparel manufacturing industry can take advantage of the opportunities presented by liquid zipper leggings to create new fashion-forward designs.
3. Personalized Products - The personalized products industry can leverage the trend of personalized leggings inspired by liquid zipper leggings to offer customized options for consumers.