The packaging for Charlotte Tilbury’s Magic Away Liquid Concealer was developed by Quadpack Industries so that the cosmetic product could be easily applied with a precision applicator. Countless cosmetic products adopt similar pen-like applicators with twistable bases that dispense product but this one sets itself apart with a custom-designed shapely flocked sponge.
With the smooth, soft sponge applicator, the concealer can be used to cover both wide surface areas and get into crevices to perfect one's look.
Developed to be the "holy grail of concealers, the formula of the full-coverage Magic Away Liquid Concealer is packed with Persian silk tree bark extract, extract of wild indigo and the "bliss molecule" to reduce fine lines and wrinkles. The concealer is offered in a range from shades from '1 Fair' to '16 Dark.'
Precision Concealer Applicators
The Magic Away Liquid Concealer is Topped by a Flocked Sponge
Trend Themes
1. Precision Applicators - Custom-designed and shapely applicators that provide precise and smooth application of cosmetic products.
2. Full-coverage Cosmetic Products - Cosmetic products that offer full coverage with added benefits to reduce fine lines and wrinkles.
3. Flocked Sponge Applicators - Sponge applicators with soft flocking that cover wide surface areas and get into crevices to perfect one's look.
Industry Implications
1. Cosmetics - Development of new cosmetic products that offer full coverage with added benefits to reduce fine lines and wrinkles.
2. Packaging - Design and development of custom packaging options for cosmetic products that provide precision application and added benefits.
3. Beauty Tools - Innovative development and design of beauty tool applicators that offer precision and full coverage for cosmetic products.