'Line 'em Up,' a new casino game currently in beta testing, is a skill-based gambling game designed to appeal to millennials. It combines the gameplay mechanics of apps like Bejeweled and Candy Crush with the gambling system and iconography of slots to give millennial players a more appealing access point into casinos.
Las Vegas, and casinos in general, remain popular destinations for that demographic, but the games on offer tend to be skewed towards older players. The average slots player, for instance, is over 50, yet slots remain the most common game to find in the majority of casinos. Since slots games are pure chance, Line 'em Up incorporates some skill and thinking into its gameplay in order to appeal to millennials who are accustomed to such a system on their mobile games.
Millennial-Focused Casino Games
'Line 'em Up' Hopes to Be the First Skill-Based Game in Casinos
Trend Themes
1. Skill-based Gambling Games - The rise of skill-based gambling games like 'Line 'em Up' presents an opportunity for casinos to attract younger players.
2. Gamification in Traditional Industries - The integration of gaming mechanics, like those found in 'Line 'em Up,' into traditional industries such as casinos can provide unique and engaging experiences for customers.
3. Millennial-focused Entertainment - 'Line 'em Up' and similar games are catering to millennials' preferences for interactive and engaging entertainment options, creating opportunities for businesses to tap into this market.
Industry Implications
1. Casinos and Gambling - The development of skill-based games like 'Line 'em Up' within the casino industry opens up new avenues for attracting younger demographics and revitalizing the industry.
2. Mobile Gaming - The success and popularity of mobile games like Bejeweled and Candy Crush has paved the way for the convergence of mobile gaming mechanics with traditional industries, such as casinos.
3. Entertainment and Leisure - The implementation of interactive and skill-based games in the entertainment industry, exemplified by 'Line 'em Up,' can provide fresh and exciting experiences for customers while catering to the preferences of millennials.