Earlier this year, No7's new Line Correcting Booster Serum was launched in the UK and quickly collected a waitlist of 17,000 consumers eager to try the product.
The Line Correcting Booster Serum is the first product to be released as part of the No7 Laboratories range, which is all about solutions that blur the line between skincare and professional treatments. In the case of the new serum, 'Matrixyl 3000 PlusTM 4' is a proprietary peptide technology that helps to boost what the skin naturally produces less of with age. Additionally, No7 note that the serum is "formulated with seven times the concentration of Matrixyl 3000 Plus than [its] other clinically proven serums."
The Line Correcting Booster Serum formula also includes glycerin to support absorption and amplify the efficacy of the intensive wrinkle-smoothing treatment.
Intensive Smoothing Serums
No7's Line Correcting Booster Serum Powerfully Reduces Wrinkles
Trend Themes
1. Intesive Smoothing Serums - The trend of powerful, concentrated serums that blur the line between skincare and professional treatments opens the door for more innovative and effective anti-aging products.
2. Proprietary Peptide Technology - The use of proprietary peptide technologies in skincare formulations is on the rise, creating opportunities for new anti-aging breakthroughs that can generate a loyal following and a competitive edge.
3. Highly Concentrated Formulas - The trend towards highly concentrated formulas underscores the importance of efficacy and rapid results in the cosmetic industry, providing businesses with a niche area to innovate and differentiate themselves.
Industry Implications
1. Skincare - The skincare industry stands to benefit from the increasing demand for solutions that deliver on promises of youthful, healthy-looking skin.
2. Cosmetics - The cosmetics industry can leverage the trend of intensive smoothing serums to create more powerful and effective anti-aging products that can compete with professional treatments.
3. Pharmaceuticals - The pharmaceutical industry can explore opportunities to create more potent formulations with proprietary peptide technologies to treat skin conditions such as wrinkles and fine lines.