Trippy doesn't even begin to describe the Lindsey Thornburg FW 2011 campaign, which follows two colorful "clowns" adventuring through the French country both by car and on foot. The psychedelic mini film is inspired by typical French new wave films that adopt similar directional styles, and is the third creative collaborative effort between Thornburg and photographer and director Olivia Malone. The diverse cultural and artistic inspiration behind her various collections can only be described as striking and one of a kind.
Her innovative collections and out of the box campaigns have landed her media attention in such international publications as The New York Times Sunday Styles, Elle, Vogue China, Teen Vogue and Dazed and Confused among many others.
Implications - A fashion collection's ability to grab the attention of consumers and sell extends far beyond the designs themselves. Creative campaigns, media coverage and innovation each work together to create products that are innovative and buzz worthy, making the line between clothing and haute couture art more prominent.
Charismatic Clown Campaigns
The Lindsey Thornburg FW 2011 Collection Colors Outside the Lines
Trend Themes
1. Creative Fashion Campaigns - Innovative fashion campaigns that go beyond traditional marketing strategies can generate buzz and make clothing lines more prominent.
2. Cultural and Artistic Inspiration - Drawing inspiration from diverse cultures and art forms can lead to striking and one-of-a-kind fashion collections.
3. Clothing as Haute Couture Art - Blurring the line between clothing and haute couture art creates innovative and buzz-worthy fashion products.
Industry Implications
1. Fashion - The fashion industry can benefit from adopting creative campaigns, media coverage, and innovative approaches to make their collections stand out.
2. Marketing and Advertising - Innovative fashion campaigns require strategic marketing and advertising techniques to effectively grab the attention of consumers and generate buzz.
3. Art and Design - The intersection of fashion and art offers disruptive innovation opportunities to create unique and boundary-pushing clothing collections.