Fast fashion company Urban Outfitters has released a limited edition Pride Collection in collaboration with Chicago-based rapper Taylor Bennett.
100% of proceeds from the collection go to supporting GLSEN, an organization that works to support LGBTQ youth within the education system. Bennett is Chance the Rapper's younger brother and last year he came out as bi-sexual.
The collection includes a range of t-shirts, hats and a 'love' banner all in a pride-rainbow motif. This limited edition pride collection is available now in stores and online.
June is pride month, and every year many companies release limited edition pride collections. Urban Outfitters is a brand that has long supported diversity and individuality. Most recently they released a collaboration with musician Lady Gaga.
Queer-Supportive Clothing Lines
Urban Outfitters Has Released a Limited Edition Pride Collection
Trend Themes
1. Limited Edition Pride Collections - Creating limited edition collections during pride month to support LGBTQ organizations offers a market for inclusive and supportive clothing lines.
2. Collaborations with Artists and Musicians - Partnering with artists and musicians to create special collections brings a unique touch to fashion lines and attracts a wider audience.
3. Supporting LGBTQ Youth Organizations - Aligning with organizations that support LGBTQ youth not only contributes to a worthy cause but also enhances brand reputation.
Industry Implications
1. Fast Fashion - Fast fashion brands can capitalize on limited edition collections to drive sales and increase brand recognition among diverse consumer segments.
2. Music and Entertainment - The fashion industry can find opportunities for collaborations with artists and musicians to create unique and trendy collections that attract music and entertainment enthusiasts.
3. Non-profit and Social Advocacy - Collaborating with non-profit organizations focused on supporting LGBTQ youth can provide opportunities for businesses to contribute to the cause and create positive social impact.