For just 24 hours after its showing at London Fashion Week, Burberry will be sharing limited-edition Burberry pieces from the debut collection of its new Chief Creative Officer, Riccardo Tisci. These ultra-exclusive new designer items are set to be available to consumers on Instagram, WeChat and the brand's flagship location in London. As Burberry describes, "this will be the first time the brand has created a bespoke digital selling experience for their social channels."
Those who are able to visit the brick-and-mortar store will be treated to a space that has been completely reimagined for the 24-hour product releases.
The new collection from Burberry that will be shown as part of London Fashion Week is a significant one, as it marks the start of the brand no longer using real fur.
24-Hour Product Releases
During LFW, Exclusive Limited-Edition Burberry Products Will Be Available
Trend Themes
1. Exclusive-24-hour Shopping - Opportunity for brands to create limited-edition products with short windows of availability to generate excitement and drive sales.
2. Digital Selling Experiences - Potential for brands to create bespoke digital selling experiences on social media platforms to increase engagement and reach consumers directly.
3. Fur-free Fashion - Disruptive opportunity for brands to shift towards more ethical and sustainable practices by eliminating the use of real fur in their collections.
Industry Implications
1. Fashion - Fashion brands can leverage exclusive 24-hour product releases and digital selling experiences to create buzz and increase sales.
2. Retail - Retailers can explore the concept of limited-edition products and reimagined store experiences to attract customers and differentiate themselves in the market.
3. Social Media - Social media platforms can offer brands the opportunity to create unique digital selling experiences and interact directly with consumers, driving engagement and potentially increasing ad revenue.