On October 2nd, the world had a beautiful solar eclipse and Corona wanted to capture that moment so ad agency DAVID Miami formulated the Lime Light campaign. In a visual twist, the brand captures a photo of the partially eclipsed sun replicating a slice of lime that is resting on top of the bottle.
Brazilian photographer Marcelo Maragni who led the team in capturing the iconic photo speaks about the moment, sharing that it took only five minutes to find the right frame which is very impressive with all logistics considered. He states, "We had only a brief window to capture the moment due to the angle required to form the lime, and the results were truly incredible—perfectly embodying the essence of Corona."
Eclipse-Inspired Beer Campaigns
DAVID Miami Creates the Global Corona Lime Light Campaign
Trend Themes
1. Solar-eclipse Marketing - Ad campaigns that harness the visual intrigue of solar eclipses to create memorable brand imagery captivate audiences with unique celestial events.
2. Visual Symbolism in Advertising - Using nature-inspired imagery, such as the eclipse mimicking a lime on a beer bottle, adds a layer of creative storytelling that engages consumers on an emotional level.
3. Quick-strike Photography - Capturing fleeting moments with precision, like the five-minute window for the perfect eclipse photo, showcases the power of fast, skilled action in visual marketing.
Industry Implications
1. Alcoholic Beverages - Innovative marketing techniques that incorporate significant natural events can greatly enhance brand recognition and consumer connection in this industry.
2. Advertising Agencies - Creating campaigns that use natural phenomena as central visual elements can set agencies apart by demonstrating creativity and timeliness.
3. Photography - Opportunities arise for photographers who can expertly capture rare natural occurrences, offering high-demand images for advertising and media.