Modern Fairy Tale Fashion

Actress Lily James Channels Cinderella for Saks Fifth Avenue’s Magalog

Lily James is a British actress that may have been known for her role on 'Downton Abbey,' but is now making headlines as Cinderella. Starring in the live action Disney movie, she channels the princess for the spring 2015 cover story of Saks Fifth Avenue’s magalog. Of course, Lily James puts a modern twist on these looks, which is what women will want to emulate.

Posing in studio for photographer Nick Dorey, Lily James was outfitted in a range of feminine and spring-ready looks by stylist Jack Borkett. He pulled pieces from the likes of Chloe, Alberta Ferretti and Dolce & Gabbana. Lily James' wardrobe is full of prints, textures and pastels, which is great for warmer weather.
Trend Themes
1. Fairy Tale-inspired Fashion - There is an opportunity for fashion brands to create clothing lines inspired by fairy tale characters and reinterpret them for a modern audience.
2. Sustainable Fairy Tale Fashion - Sustainable and ethical fashion brands can tap into the fairy tale trend by promoting eco-friendly materials and production methods.
3. Virtual Fairy Tale Wardrobe - Virtual reality and augmented reality can be incorporated into fashion retail to allow customers to try on and purchase fairy tale-inspired clothing without leaving home.
Industry Implications
1. Fashion - Fashion brands can capitalize on the popularity of fairy tale-inspired clothing and accessories.
2. Film and Entertainment - Film and TV producers can incorporate more modern versions of fairy tale characters to inspire fashion and style trends.
3. Technology - Fashion and technology companies can collaborate to create innovative virtual reality and augmented reality experiences for customers to try on and buy clothing inspired by fairy tales.

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